6. Creating expert level content
Expert level content is not just top notch copywriters who are experts in the field, it's also an intelligent use of high tech resources to make that content SEO optimised and friendly. With our help our or your copywriters will have clear guidance on how to structure the content, what keywords to use and how and what LSI words to use. All based on the heavy use of advanced tools and Natural Language Processing.
In the end you can be absolutely sure that the content you receive and post on your website is the best there is and useful to your visitors.
We also work with "rare" languages like Malay, Indonesian, Vietnamese, Swahili and many more.
We will audit and if necessary adjust your web analytics systems setup or will set them up from scratch. After that you will have a total and transparent control over your visitors data, which always boosts marketing activities effectiveness. And all that for free, it's all included in the contract!
We do our outreach manually and handpick resources to attract links from. This ensures that links pointing to your website will be from trusted news portals, blogs, and other popular and high quality websites. There will be no low-quality links and spam emails in your name. All this ensures quality ranking boosts to your website with no risks.
8. Regular content updates
Fresh and up to date content is one of the key ranking factors for Google. It makes websites evolve and improve constantly, and we are happy to help you in this process. We believe that every piece of content can be improved for the benefit of your customers and you.
You will receive real-time updates on the status of your site. We keep no secrets - you see the same data as we do! Our reports include new backlinks, incoming leads, the impact on keyword rankings and search traffic, and more. We understand the importance of knowing what's happening with the project at every moment and making decisions based on ongoing changes!
Your website is in google's top-10 and starts receiving relevant traffic.
4. Perfect On-Page optimization
Our unique tools allow us to reverse-engineer pages present in the top of the SERPs for target keywords and to identify what exactly has to be done for optimal ranking of a page in Google. Based on this analysis, you will receive detailed recommendations on a per page basis.
3. Effective Keyword Research
We DON'T limit the number of keywords for which your website will be optimized and promoted, be that a 100 or 100 000. Our keyword research is based on careful analysis of keywords search intents, search volumes and levels of competition.In the end, such an approach allows you to gain the edge over your competitors both in overall traffic and its quality.
2. Website technical optimization
We are experts in technical SEO and advanced technologies. Our service will help you achieve a better Google ranking!
1. Detailed niche research
An indepth niche analysis is one of the vices of our team, it involves competitors' strategies benchmarking and analysis focused on finding fast growth points for your business. We leave no room for guesswork. Instead, all our recommendations are data driven and results oriented. The end result is a clear and timeframed action plan.
1. Strategy development and ads accounts auditingniche research
At the stage of commercial offer creation, our PPC experts will develop a strategy for paid traffic generation and a project roadmap that will encompass the launch and running of the PPC ads campaigns for your business. In case you already have a PPC campaign running, an audit of the ads accounts and advertising results will be carried out as part of the presale process.
Traffic generated by advertising campaigns has to be carefully and properly processed and analyzed to ensure effective budgeting and quality management, necessary for the increase of the future advertising activities effectiveness. In addition, a transparent web analytics system will help to analyze the economics of advertising investments and predict the return on advertising expenditures.
3. Effective Keyword Research
Your ads will be shown for the maximum amount of potential and relevant search requests (keywords), no matter how many of them there are, be that a 100 or 10 000 keywords. We never limit our clients to the number of keywords available in their ads.
Each keyword used in your ads is carefully selected, including their respective negative words. During the selection process each keyword is analyzed for the user intent, search volumes, levels of competition and more. For PPC ads, we focus our efforts on transactional keywords that allow you to improve target actions conversions on your website. As a result, you will quickly gain an edge over your competitors and get the most relevant traffic to your site.
4. Creative graphical ads development
Experienced designers will develop graphics for your ads for further use by the PPC specialists in your campaigns. The designer takes into account your unique product offerings, other marketing activities and your company's corporate identity requirements. All promotional materials are coordinated with you before publication.
5. Ad copy and lead-magnets creation
Competitive benchmarking is a key factor in our ad copy creation process where competitors positioning, CTA use, and unique ads features are analyzed and used in your ad copy. Ads headers are never created with the use of templates, instead we write relevant and unique ad headers complemented with quick links and descriptions.
6. Advertising accounts
and campaigns setup
After all preliminary research and analysis is done, the PPC specialist sets up the ad accounts (if necessary) and configures the campaigns in accordance with the roadmap and strategy. Once all is set up, the PPC specialist will supervise the moderation of all the ads and confirm the launch date for the campaigns.
7. Ads campaigns optimisation
During the initial phase of the ads campaigns launch it is monitored and optimised on a daily basis. Thereafter, campaigns are optimised at least once every fortnight. Basic optimisation includes search queries (keywords) analysis, keywords list expansion including negative words and banned sites, rejected ads modification, daily rates adjustment, cancelation of low-performing campaigns or ad groups, and more.
8. Hypothesis А/В testing
From the second month onwards, campaigns are scheduled for testing. This may include testing of automatic strategies, ad copy and images testing, new audiences development for scaling purposes and more.
9. Clear and simple reporting
You will receive real-time updates on the execution of your ads campaign in your personal virtual space in the task manager. We don't keep secrets! A campaign performance report is created monthly (if necessary, the reports may be prepared more frequently). Our reports include data on overall campaign performance indicators and key targets and goals achievements tracked in the from analytics systems.
10. New customers for your business
In the first few days of advertising, your website will be at the top of the search results, and your offer will be seen by your target audience. At the same time, the first enquiries and orders from potential clients may be received.